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  <url>
    <loc>http://www.johanna-ridsdale.com/portfolio</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-03-06</lastmod>
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      <image:title>portfolio - BBC NL 360 Marketing Reel</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1772398637243-H29NL1AQYIT1TVKSWNDG/image-asset.png</image:loc>
      <image:title>portfolio - BBC NL 360 Marketing Reel</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1772399869941-0AGR2Z9XX7GZMR1LF2U1/image-asset.jpg</image:loc>
      <image:title>portfolio - The Perfect Excuse - BBC Nordic</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1772398670331-JNBPJVHWL6LT3KM45LHK/image-asset.png</image:loc>
      <image:title>portfolio - BBC NORDIC B2B SIZZLE25</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1544383951983-PBMPX7LIID00ZI7W3TYC/SABO_Advert_210x275mm_final+PROMAX+CROPPED_small.jpg</image:loc>
      <image:title>portfolio - The Great South African Bake Off S3</image:title>
      <image:caption>Print for the Great South African Bake Off. Promax Africa Silver 2018 for Best Intergrated Marketing Campaign. Lead Creative: Johanna Ridsdale and Meriem Adib Creative Director: Daniella Dickinson Design: Fred &amp; Erik</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1632779737972-0HQ9KCT8UQODGMW0LH7S/image-asset.png</image:loc>
      <image:title>portfolio - Eco Season and Idents for BBC Earth</image:title>
      <image:caption>How do you inspire BBC Earth’s global audience on an issue that can feel overwhelming for one person? By focusing on the small things, that when done collectively, make a positive impact. The challenge was striking the balance between alarming and inspiring. Creative: Michelle Grayburn Design: Carlos Galvez and Esther Wallace Logo: Angela Alvarez Lead Creative: Johanna Ridsdale Creative Director: Daniella Dickinson Proudction Manager: Michaela Keefe Audio: Unit</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1551658323346-MZ3PQO00MK2I13U6I7E5/image-asset.jpeg</image:loc>
      <image:title>portfolio - The Real Big Bang Theory</image:title>
      <image:caption>Did everything really begin with a bang? BBC Worldwide use the humble egg to tell the complex story of what happened before that Big Bang, for a new season of programs on BBC Earth. All produced by our talented in-house creative team. Creative Director: Daniella Dickinson Lead Creative: Johanna Ridsdale Creative producer: Sarah Johnson CGI: Carlos Galvez Sound Design: Mikkel Eriksen</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1632779893703-Y6XZ9NGR68YOPT0C89ZP/image-asset.png</image:loc>
      <image:title>portfolio - Prime Time Crime 45"</image:title>
      <image:caption>BBC Brit's crime-drama viewers are a savvy bunch. They’ve honed their ‘armchair-detective’ skills. So, we created a little mystery for them to solve. As they connected the dots, we demystified our new programming lineup. Creative: Paul Hammond Design: Esther: Wallace Lead Creative: Johanna Ridsdale Creative Director: Daniella Dickinson Production Manager: Luwina Lo</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1632779972080-YR3X7IJON454JFWOZOAR/image-asset.png</image:loc>
      <image:title>portfolio - Wanderlust Season on BBC Earth</image:title>
      <image:caption>How do you get viewers excited about a travel season when no one is allowed to leave the house and you have no footage? Create a stylish modern travel album full of vibrant images that taps into our audience’s nostalgia and gets them excited to discover the world again thanks to our programming. Creative: Pauline Le Goff Design: Esther Wallace and Angela Alvarez Lead Creative: Johnna Ridsdale Creative Director: Daniella Dickinson Production Manager: Breiff Okeeffe Audio: Unit</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1772400211848-QDX7BET042GRTIR961SZ/image-asset.png</image:loc>
      <image:title>portfolio - BBCHD_Football_FINAL</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1772818517485-W95ENFYYM50ZF6U8MMHV/image-asset.png</image:loc>
      <image:title>portfolio - Moon Landing</image:title>
      <image:caption>The brief was to create a global spot full of joy and wonder for the 50th anniversary of the Moon landing on BBC Earth. Without any space related content to work from, we took a giant creative leap of our own to celebrate the moment we made it to the Moon Creative Director: Daniella Dickinson Lead Creative: Johanna Ridsdale Lead Creative: Sarah Johnson Creative: Shaun England Production Manager: Michaela Keefe Motion Design: Carlos Galvez</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1772818547885-3ZQ1Z3X9DD3PHNL3QPO6/image-asset.png</image:loc>
      <image:title>portfolio - Climate Change: The Facts</image:title>
      <image:caption>This programme presents the facts of climate change, but to get our audience to listen we appealed to their emotions. By showing how we’ve been destroying our wonderful world we made it hard to look away, resulting in a 13% uplift for BBC Earth. Credit Creative Director: Daniella Dickinson Lead Creative: Johanna Ridsdale Creative: Aneta Studnicka Prodcution Coordinator: Chloe Hudson Editor: Zoe Rixon</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1632780145037-2THWEY9WXUTCCLQ02TDL/image-asset.png</image:loc>
      <image:title>portfolio - Women's Month for BBC Lifestyle South Africa</image:title>
      <image:caption>What does it mean to be a woman? Briefed to create an authentic campaign for Women’s Month on BBC Lifestyle, we identified the unspoken struggles women face. The result feels personal and inspiring, giving our audience the recognition they deserve. Creative: Jadene Carey Design: Esther Wallace Lead Creative: Johanna Ridsdale Creative Director: Daniella Dickinson Production Manager: Christine McCudden</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1444773917047-T9YLNGEW8F52XO5OVOO0/image-asset.jpeg</image:loc>
      <image:title>portfolio - Promax Silver: Let's Dance</image:title>
      <image:caption>Won Promax Europe Silver 2010 - Classic Dance - Best Use of Music and Promax World Bronze 2010 - Classic Dance - Best Sound Design   </image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1632780352858-LVQ8RIFY8GG767KWCT30/image-asset.png</image:loc>
      <image:title>portfolio - Cbeebies recruitment campaign</image:title>
      <image:caption>Life for parents with young children is hectic! When asked to deliver a showreel to recruit new parents to Cbeebies we wanted them to know we’re here to help throughout the day. The result was a charming homage to the daily struggles of parent life. Silver Promax Africa award. Creative: Aneta Studnicka Design: Carlos Galvez Lead Creative: Johanna Ridsdale Creative Director: Daniella Dickinson Production manager: Michaela Keefe</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1444733598374-SRAGVHP2NCZRWJ7KCZ9X/image-asset.jpeg</image:loc>
      <image:title>portfolio - Eyes &amp; Ears Award 1st Prize: If Walls Could Talk</image:title>
      <image:caption>1st prize, Eyes &amp; Ears Design Award 2015 for Best on air programme spot: Information, and nominated for Best Factual spot at Promax UK 2014.  Written and produced by Johanna Ridsdale. Stop motion animation by Golden Square, Art Direction by Simone Heineck and 3D design by Robert Horvath.   Viasat History makes the past look fresh and modern, and their claim is perfectly executed in the spot 'If Walls Could Talk'. A lovingly animated stop-motion world was created that clearly explains technical and social progress over the past centuries.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1445860583535-EEABRFUQRCXA1FH70WNL/image-asset.jpeg</image:loc>
      <image:title>portfolio - Nature Idents x 6</image:title>
      <image:caption>Viasat Nature Idents/ rebrand April 2014.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1444734869685-ID5FFFIEKVLPYSSATXYE/image-asset.jpeg</image:loc>
      <image:title>portfolio - Great Continental Railway Journeys S3</image:title>
      <image:caption>Launch promo for Great Continental Railway Journeys S3 on Viasat History.  Produced, directed and edited by Johanna Ridsdale 3D motion graphics by Robert Horvath</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1551657838592-J4Z1DPO8ACRWR7FWRCVJ/image-asset.jpeg</image:loc>
      <image:title>portfolio - Trust Me Im A Doctor - BBC Earth</image:title>
      <image:caption>The BBC Earth audience are interested in facts, they don’t want to waste time or money on unproven health claims. To ease their head-ache we prescribed a motion design remedy that reduced conflicting medical advice into a dose that’s easy to swallow. Promax Europe 2019 finalist for best use of animation. Creative Director: Daniella Dickenson Lead Creative: Johanna Ridsdale Motion Design: Carlos Galvez Creative: Jules Hall Production: Mandy Amoah.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1485276651593-V7JTCV2IKD9AUS06C64V/image-asset.jpeg</image:loc>
      <image:title>portfolio - Viasat Film Family Christmas Image Spot</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1444772089738-Z7RIIQT6HQOD1KVZQZOP/image-asset.jpeg</image:loc>
      <image:title>portfolio - Promax Gold: Inside Nature's Giants</image:title>
      <image:caption>Won Promax Gold Europe, 2015 for best programme poster</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1485347048919-U489Q5YCW4M3CNDISB1Z/image-asset.jpeg</image:loc>
      <image:title>portfolio - MTG Year Book 2016</image:title>
      <image:caption>Written produced and edited by Johanna Ridsdale. Audio Matthias Rehnberg</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1445858465746-PFCBF6GHUPTN3ENQGONU/image-asset.jpeg</image:loc>
      <image:title>portfolio - Promax Finalist: Viasat Explore Idents x 6</image:title>
      <image:caption>Promax UK nominated 2014. Explore has got balls! The kind of channel that makes you say WTF! out loud when you switch it on.  Viasat Explore’s programming comes from many different locations and subjects, but has one connecting factor, its real! It is intense and engaging for all, but has a quirky and mischievous side to its personality too. When rebranding the channel we wanted to really capture this wow factor with a new set of idents.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1485260821328-TQO3GNO9PZAB37PLEVHW/image-asset.jpeg</image:loc>
      <image:title>portfolio - Christmas ident Viasat Film 2016</image:title>
      <image:caption>The anticipated Christmas celebration on Viasat Film is more dramatic and eye catching than ever. Beneath a stunning glass dome a flickering display of cinema and Christmas set this glowing department store in awe-inspiring motion. A magical experience to make you feel all warm inside.  Senior Creative: Johanna Ridsadale.  Audio design: Mikkel Eriksson Motion design: Smoke &amp; Mirrors</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1445856831842-YSHVGGUEIY5OD839E38H/image-asset.jpeg</image:loc>
      <image:title>portfolio - Oscar Ident</image:title>
      <image:caption>Only the best will be remembered!  The most elegant and prestigious film awards season arrives on Viasat Film in a golden glow. Ident and promo, produced, edited and directed by Johanna Ridsdale. Motion Graphics by Ian Clarke.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1445857009163-W78F28N8WX34Z6LKJS2X/image-asset.jpeg</image:loc>
      <image:title>portfolio - Oscar Weekend Promo</image:title>
      <image:caption>Only the best will be remembered!  The most elegant and prestigious film awards season arrives on Viasat Film in a golden glow. Ident and promo, produced, edited and directed by Johanna Ridsdale. Motion Graphics by Ian Clarke.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1444735596877-XK5HILW3VM50VCLQLL0F/image-asset.jpeg</image:loc>
      <image:title>portfolio - Catwalk</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1444824406239-8ELZJ8IEKPESWXPKP3OH/image-asset.jpeg</image:loc>
      <image:title>portfolio - Promax Silver: TV 1000 Xmas 2010</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1445864768656-MFEX9722PQOHM5R9C6KG/image-asset.jpeg</image:loc>
      <image:title>portfolio - Promax Silver: TV1000 Christmas Ident 2010</image:title>
      <image:caption>Producer Johanna Ridsdale, 3D design Brokendoll</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1445991624030-G28F3780F4BXEHDGQY5I/image-asset.jpeg</image:loc>
      <image:title>portfolio</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1444736396419-NOP7YAZNIN39Z88D9VOY/image-asset.jpeg</image:loc>
      <image:title>portfolio - Promax Bronze: Screen Rhythms</image:title>
      <image:caption>Won Promax World Bronze 2011 for Best Editing</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1444771636237-4UY05I46TWFG2IL9LZZB/image-asset.jpeg</image:loc>
      <image:title>portfolio - Viasat Film Xmas Idents 2012</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1444772751862-GJN2HMHX891UFIIT9799/image-asset.jpeg</image:loc>
      <image:title>portfolio - Promax Finalist: Viasat Film Xmas Ad 2012</image:title>
      <image:caption>Promax World Finalist 2012 for best seasonal/holiday stunt. Christmas commercial for Viasat Film    </image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1444736336685-4VD8AKYU49U5WCTX1UY9/image-asset.jpeg</image:loc>
      <image:title>portfolio - Mesrine - Public Enemy Nr One</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1445861046173-ZQL449Q6YTC2VQGNLHZH/image-asset.jpeg</image:loc>
      <image:title>portfolio - Viasat Crime Idents x 6</image:title>
      <image:caption>A set of gritty new idents for the rebrand of Viasat Crime 2014.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1444736491818-XA1HOTVZ4EHWZWVBFEVR/image-asset.jpeg</image:loc>
      <image:title>portfolio - Something to discover</image:title>
      <image:caption>A image spot for Viasat's three factual channels, Viasat Nature, Viasat Explore, and Viasat History.   </image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1444735699489-F5A2HYMA1MMRV4RC9XF3/image-asset.jpeg</image:loc>
      <image:title>portfolio - Timber Kings</image:title>
      <image:caption>Launch spot for Timber Kings on Viasat Explore</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1444772168017-CN9X3MBEM2SZ46LGPMX8/image-asset.jpeg</image:loc>
      <image:title>portfolio</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1444736580313-MJRMPSBVKKEQ10DTNO7K/image-asset.jpeg</image:loc>
      <image:title>portfolio - In Search of Beethoven</image:title>
      <image:caption>Written, edited and produced by Johanna Ridsdale Motion graphics by Simone Heineck  </image:caption>
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      <image:title>portfolio</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1444745186813-NU8QLLMWPPLUY3HOUAXM/image-asset.jpeg</image:loc>
      <image:title>portfolio - Vikings</image:title>
      <image:caption>Launch promo for Vikings on Viasat History  </image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1445936207257-EUFYIJRTV407SM6P6YGR/image-asset.jpeg</image:loc>
      <image:title>portfolio - Britains Bloodiest Dynasty, The Plantagenets</image:title>
      <image:caption>Programme Poster &amp; Key Art for Britains Bloodiest Dynasty, The Plantagenets campaign on Viasat History</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1445861376609-I8BYG7QYNQ7O3R6XBAX4/image-asset.jpeg</image:loc>
      <image:title>portfolio - Viasat Film Antichurn Feb 2014</image:title>
      <image:caption>A showcase of the months best line up on Viasat Film.  Edited, produced and directed by Johanna Ridsdale</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1445867755403-X4PJANLH468LKAX41GQ3/image-asset.jpeg</image:loc>
      <image:title>portfolio - Inside Nature's Giants</image:title>
      <image:caption>Written, edited and produced by Johanna Ridsdale 3D design by Kosio Nikolov</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1445864359205-UNHBWGS0WHO54LR4YT67/image-asset.jpeg</image:loc>
      <image:title>portfolio - Realms of Fantasy</image:title>
      <image:caption>Written, edited and produced by Johanna Ridsdale  </image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1445989800407-U46GOQXNTRNHOISFB90J/image-asset.jpeg</image:loc>
      <image:title>portfolio - Vikings</image:title>
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      <image:title>portfolio - Viasat Film Family Showreel 2014</image:title>
      <image:caption>Share the moments you love with the ones you love. Viasat Film Family Showreel 2014.  Written, edited and produced by Johanna Ridsdale  </image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1445862620627-QEFSFXUMA5M1R4TTYT0H/image-asset.jpeg</image:loc>
      <image:title>portfolio - The Bridge Viasat Crime Launch</image:title>
      <image:caption>Launch promo for Viasat Crime  Written, edited and produced by Johanna Ridsdale</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1445861861092-NMA62NOJXUFJ27QZ5NE7/image-asset.jpeg</image:loc>
      <image:title>portfolio - Christmas on Viasat Film</image:title>
      <image:caption>Edited and produced by Johanna Ridsdale</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1445989600775-D4QW9K23V7WZNYZ5AT7R/image-asset.jpeg</image:loc>
      <image:title>portfolio - Paul O'Grady: For The Love Of Dogs</image:title>
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  <url>
    <loc>http://www.johanna-ridsdale.com/key-art</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1544383675059-EG8Y3IS17638NN5WRCVV/SABO_Advert_210x275mm_final+PROMAX+CROPPED_small.jpg</image:loc>
      <image:title>key art - The Great South African Bake Off S3</image:title>
      <image:caption>Print for The Great South African Bake Off S3.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1544383675059-EG8Y3IS17638NN5WRCVV/SABO_Advert_210x275mm_final+PROMAX+CROPPED_small.jpg</image:loc>
      <image:title>key art - The Great South African Bake Off S3</image:title>
      <image:caption>Print for The Great South African Bake Off S3.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1444744148305-0EF081O6XM4OXAHS4RT7/INSIDE+NATURES+GIANTS+LANDSCAPE.jpg</image:loc>
      <image:title>key art</image:title>
      <image:caption>You need a strong stomach to see what’s Inside Nature’s Giants, the award winning series that goes deep inside the worlds largest animals by dissecting them in the field, but that’s just what the brief said; to get under the skin of the Sperm Whale. The inspiration for the creative came from veterinary anatomy models that works like a 3D puzzle where you can pick away the layers and look at individual organs, this resonated much with the show itself. The result is both intriguing and fascinating without risking anyone reaching for the bin.  Won Promax Europe Gold 2015 for Best Programme Poster Senior Creative: Johanna Ridsdale 3D design: Kosio Nikolov</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1475191466003-LCW58PRTQ9I10E2XQO2T/whale_tube.jpg</image:loc>
      <image:title>key art - Inside Natures Giants Outdoor</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1475191606315-07WYBO0R3EKYV8S06G0L/whale.jpg</image:loc>
      <image:title>key art - Inside Nature's Giants Outdoor</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1444742907900-E3X7Q71HYCNZ1MNM09WJ/VIKINGS_POSTER2.jpg</image:loc>
      <image:title>key art</image:title>
      <image:caption>Senior Creative: Johanna Ridsdale 3D design: Kosio Nikolov</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1444744166048-0UAAX62M90DVRUUOGNJN/Great_Continental_Railway_ENG-Landscape_warsaw.jpg</image:loc>
      <image:title>key art</image:title>
      <image:caption>Great Continental Railway Journeys S3</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1444742958311-5P3FUFVRS7MPFW7OO3YV/Britain%27s+Bloodiest+Dynasty_Portrait_ENG.jpg</image:loc>
      <image:title>key art</image:title>
      <image:caption>Programme poster for Britain's Bloodiest Dynasty, The Plantagenets on Viasat History</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1485258482010-QFPNA720SIBIB4OBIXXC/HMS+Outdoor+Print.jpg</image:loc>
      <image:title>key art - Händig man sökes</image:title>
      <image:caption>Outdoor print part of the launch campaign for Händig man Sökes, a Swedish dating show about carpenters looking for love.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1485260616895-XIPDUIWHUJZ1HEYEHOMB/HMS+BUS+STOP+.jpeg</image:loc>
      <image:title>key art - Händig man sökes</image:title>
      <image:caption>Outdoor print part of a 360 launch campaign for Händig man sökes, a Swedish dating program following carpenters looking for love.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1444946375822-RWC70IFV42GGKIYQRAJC/image-asset.jpeg</image:loc>
      <image:title>key art</image:title>
      <image:caption>London Super Tunnel</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1444742634842-H3JS3RGQBL7QXOU1A2UA/image-asset.jpeg</image:loc>
      <image:title>key art</image:title>
      <image:caption>Programme poster for Timber Kings on Viasat Explore</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1444742791139-GHZIVE37ZKT584SR47MJ/loveofdogs_portraitposter1.jpg</image:loc>
      <image:title>key art</image:title>
      <image:caption>Programme poster for Paul O'Grady For The Love Of Dogs on Viasat Nature</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1444773383338-EDZPH31PAI41MW87PQRG/WWII-Air-Crash-Detectives-ENG-Landscape.jpg</image:loc>
      <image:title>key art</image:title>
      <image:caption>Programme poster for WW2 Air Crash Detectives on Viasat History  </image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1444743396190-APHLHGEF5XAKZWZE4GKJ/PORTRAIT-TIMBER-KINGS-for-versions-CET.jpg</image:loc>
      <image:title>key art</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1444742970413-DWVN85E17ZUVCI88SRI6/ANCIENT_Black_Ops_PORTRAIT_ENG.jpg</image:loc>
      <image:title>key art</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1444773161060-GIVVHKNSFSSGHF97KWKY/INQUISITION+LANDCSAPE+FOOTBALL_ENG+copy.jpg</image:loc>
      <image:title>key art</image:title>
      <image:caption>Programme Poster for Inquisition on Viasat History</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1444742682791-PZU4S82LAL81BZTYIRYZ/image-asset.jpeg</image:loc>
      <image:title>key art</image:title>
      <image:caption>You need a strong stomach to see what’s Inside Nature’s Giants, the award winning series that goes deep inside the worlds largest animals by dissecting them in the field, but that’s just what the brief said; to get under the skin of the Sperm Whale.  The inspiration for the creative came from veterinary anatomy models that works like a 3D puzzle where you can pick away the layers and look at individual organs, this resonated much with the show itself. The result is both intriguing and fascinating without risking anyone reaching for the bin.  Won Promax Europe Gold 2015 for Best Programme Poster Senior Creative: Johanna Ridsdale 3D design: Kosio Nikolov</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1444742920523-H8WL8Z659T46315U99SJ/Great_Continental_Railway_ENG-Portrait_Warsaw.jpg</image:loc>
      <image:title>key art</image:title>
      <image:caption>Great Continental Railway Journeys S3</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1444773109806-RK3JFDWZM8LMGS9UMSU8/VIKINGS_LANDSCAPE_FINAL.jpg</image:loc>
      <image:title>key art</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1444773190886-LHZDX33ZFSAF00SO4E5H/loveofdogs_landscapeposter2.jpg</image:loc>
      <image:title>key art</image:title>
      <image:caption>Programme poster campaign for Paul O'Grady For The Love Of Dogs on Viasat Nature</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1444742894242-17OBDHQUVUOLXLVZO897/WWII-Air-Crash-Detectives-ENG-Portrait.jpg</image:loc>
      <image:title>key art</image:title>
      <image:caption>WW2 Air Crash Detectives</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1444775767570-XMZ6EGL5PGH0R2OAPW2T/image-asset.jpeg</image:loc>
      <image:title>key art</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1444775676197-6E5YEV5YMOJO2PR84YVP/TIMBER+KINGS+LANDCSAPE.jpg</image:loc>
      <image:title>key art</image:title>
      <image:caption>Programme poster for Timber Kings on Viasat Explore</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1444946404569-9WHACZNTUYKSSZL1LYGC/image-asset.jpeg</image:loc>
      <image:title>key art</image:title>
      <image:caption>Programme poster for London Super Tunnel on Viasat Explore</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1444744427231-RF07BXL42O0Q7GO1SLQC/ANCIENT_Black_Ops_LANDSCAPE_ENG.jpg</image:loc>
      <image:title>key art</image:title>
      <image:caption>Ancient Black Ops</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1445990173434-GHXG301T03OFOESMPZTO/image-asset.jpeg</image:loc>
      <image:title>key art</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>http://www.johanna-ridsdale.com/new-gallery-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-01-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1580263941981-O6XO1YKHCGATHOG11I9F/image-asset.jpeg</image:loc>
      <image:title>The Great South African Bake Off - The Great South African Bake Off Teaser</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1580263941981-O6XO1YKHCGATHOG11I9F/image-asset.jpeg</image:loc>
      <image:title>The Great South African Bake Off - The Great South African Bake Off Teaser</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1580263657696-09N7SA5EMWUSJ8L7944R/image-asset.octet-stream</image:loc>
      <image:title>The Great South African Bake Off</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1580403028076-28DT4RAA9YM2A3MRBJCY/SABO_Advert_210x275mm_final%2BPROMAX%2BCROPPED_small.jpg</image:loc>
      <image:title>The Great South African Bake Off</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1580263657710-PD6KDNEBK5KJPN94UOWP/image-asset.jpeg</image:loc>
      <image:title>The Great South African Bake Off - The Great South African Bake Off S3 Launch</image:title>
      <image:caption>To widen the slice for the younger audience we rolled out a 360 campaign with an extra dollop of fun and accessibly into baking for The Great South African Bake Off. The proof was in the pudding with a delicious 182% uplift among the target audience. Sweet Creative Director: Daniella Dickinson Lead Creative: Johanna Ridsdale Lead Creative: Meriem Adib Creative: Sarah Johnson Production: Hannah Lakin</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1580264794832-XANRWYFZ3T0LLVK4RW9Q/image-asset.jpeg</image:loc>
      <image:title>The Great South African Bake Off - Great South African Bake Off - Radio</image:title>
      <image:caption>Radio</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.johanna-ridsdale.com/new-gallery</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-02-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1580404979861-6UBPOOAN3ETMJT7JMZMV/image-asset.jpeg</image:loc>
      <image:title>First Date Australia - First Dates Australia Launch</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1580404979861-6UBPOOAN3ETMJT7JMZMV/image-asset.jpeg</image:loc>
      <image:title>First Date Australia - First Dates Australia Launch</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/561ccde8e4b013e48522b5c9/5e3090f7a761ff54b7618244/5e3091367ad24f41681136f1/1580241206499/</image:loc>
      <image:title>First Date Australia</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1580404674865-A0Q3N40MZQAJ49KXLOFP/Facebook+Carousel+Mockup_06.jpg</image:loc>
      <image:title>First Date Australia - Facebook Carousell</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1580404741078-UHSK6NGYWYFCMPB7P103/image-asset.jpeg</image:loc>
      <image:title>First Date Australia - Tinder Profiles</image:title>
      <image:caption>We created Tinde profiles for the First Dates characters, with unique bios. If matched, the audice got a personalised text message with and link to the launch promo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1580848525176-2ADB44MJ0PKJVF7BYJ0F/image-asset.jpeg</image:loc>
      <image:title>First Date Australia - First Dates Australia - Facebook Header</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.johanna-ridsdale.com/great-at-8</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-10-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1580850397246-VB07MRXZWBOJTAXR71KF/image-asset.jpeg</image:loc>
      <image:title>Great at 8 - GREAT AT 8 on BBC BRIT.mp4</image:title>
      <image:caption>Creative Director: Daniella Dickinson Lead Creative: Johanna Ridsdale Senior Creative: Paul Hammond Motion graphics : Ogo Okpue and Carlos Galves Production Manager: Michaela Keefe</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1580850397246-VB07MRXZWBOJTAXR71KF/image-asset.jpeg</image:loc>
      <image:title>Great at 8 - GREAT AT 8 on BBC BRIT.mp4</image:title>
      <image:caption>Creative Director: Daniella Dickinson Lead Creative: Johanna Ridsdale Senior Creative: Paul Hammond Motion graphics : Ogo Okpue and Carlos Galves Production Manager: Michaela Keefe</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1580850397233-51PK3165P629DY62KH2I/image-asset.octet-stream</image:loc>
      <image:title>Great at 8</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1580850628258-CSKWQ0FDA30TX4Z871Y0/image-asset.jpeg</image:loc>
      <image:title>Great at 8 - GREAT AT 8 Ident.mp4</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1580850780234-K75XQ5CB4DGY8554WT12/image-asset.jpeg</image:loc>
      <image:title>Great at 8 - Great at 8 - Channel Bug</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1633373417012-GXWK5UCEN4YVLBTKCN7M/image-asset.png</image:loc>
      <image:title>Great at 8 - Great_At_8_Billboards.mp4</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.johanna-ridsdale.com/made-in-chelsea</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-10-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1580850953405-BFG6X9F2WSQLGF8UWJHV/image-asset.jpeg</image:loc>
      <image:title>Made in Chelsea - Made in Chelsea S12 Launch promo</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1580850953405-BFG6X9F2WSQLGF8UWJHV/image-asset.jpeg</image:loc>
      <image:title>Made in Chelsea - Made in Chelsea S12 Launch promo</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1580848646359-33M3NGX8JF84L9BX6U7J/image-asset.jpeg</image:loc>
      <image:title>Made in Chelsea - Made in Chelsea S12 Launch promo</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1580848823507-54SVMXREJ0BIX30BYCSJ/image-asset.jpeg</image:loc>
      <image:title>Made in Chelsea - Made in Chelsea_Relationship Tree_Social</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1632782406838-6HZSR0NAQOXKFOXNAXKK/image-asset.jpeg</image:loc>
      <image:title>Made in Chelsea - static digital banner</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1580848646346-DVOUQTEHRZ6XHC8L371Q/image-asset.octet-stream</image:loc>
      <image:title>Made in Chelsea</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.johanna-ridsdale.com/eco-season-on-bbc-earth</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-09-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1632782690991-6EP9JR8NN2HCI7KR2BOM/image-asset.png</image:loc>
      <image:title>Eco Season on BBC Earth - Eco Season launch promo and ident for BBC Earth</image:title>
      <image:caption>How do you inspire BBC Earth’s global audience on an issue that can feel overwhelming for one person? By focusing on the small things, that when done collectively, make a positive impact. The challenge was striking the balance between alarming and inspiring. Creative: Michelle Grayburn Design: Carlos Galvez and Esther Wallace Logo: Angela Alvarez Lead Creative: Johanna Ridsdale Creative Director: Daniella Dickinson Proudction Manager: Michaela Keefe Audio: Unit</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1632782690991-6EP9JR8NN2HCI7KR2BOM/image-asset.png</image:loc>
      <image:title>Eco Season on BBC Earth - Eco Season launch promo and ident for BBC Earth</image:title>
      <image:caption>How do you inspire BBC Earth’s global audience on an issue that can feel overwhelming for one person? By focusing on the small things, that when done collectively, make a positive impact. The challenge was striking the balance between alarming and inspiring. Creative: Michelle Grayburn Design: Carlos Galvez and Esther Wallace Logo: Angela Alvarez Lead Creative: Johanna Ridsdale Creative Director: Daniella Dickinson Proudction Manager: Michaela Keefe Audio: Unit</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1632782940750-WQUXS827UH6B3NSEVIYN/image-asset.jpeg</image:loc>
      <image:title>Eco Season on BBC Earth - Facebook cover</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561ccde8e4b013e48522b5c9/1632783076839-1PY38I5FF6YSI2LWO8C1/image-asset.jpeg</image:loc>
      <image:title>Eco Season on BBC Earth - FB Mobile cover</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.johanna-ridsdale.com/the-perfect-excuse-bbc-nordic</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
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