BBC PRIMETIME

I lead a creative team over 5 months to launch a new brand BBC Primetime, and new branded block on SABC public service braodcaster in South Africa. We concepted and designed the brand identy for BBC Primetime, including all launch campaign assets.

Inspired by the best of British TV, we went all out to elevate the primetime viewing experience making it feel bigger, brighter, and bolder. BBC PrimeTime Block increased viewing with 23% YTD YOY, also outperforming SABC3’s prior performance in that block.

The launch creative won a GEMA Africa Silver Award for best Image campaign.

Idents

Teaser

Launch Trailer

Idents

Teaser

Launch Trailer

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