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Johanna Ridsdale

HEAD OF CREATIVE

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BBC PRIMETIME

I lead a creative team over 5 months to launch a new brand BBC Primetime, and new branded block on SABC in South Africa. We concepted and designed the brand identy for BBC Primetime, including all launch campaign assets.

Inspired by the best of British TV, we went all out to elevate the primetime viewing experience making it feel bigger, brighter, and bolder.

Idents

Teaser

Launch Trailer

Idents

Teaser

Launch Trailer

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johanna.ridsdale@gmail.com (+44) 07886 548494